“Find Your Balance” Integrated Marketing Communications Campaign
Some examples of deliverables from the “Find Your Balance” New Balance IMC Campaign where the objective is to target young adults and promote the idea that New Balance values the significance of dealing with everyday struggles like work-life balance and mental health while also valuing physical wellness and achievement of fitness/training goals.
Promotional Sweepstakes Ad for IMC Campaign
Blog Post including Wellness Tips to Follow IMC Campaign Theme
Story Board for IMC Commercial including Signature Athlete: Coco Gauff
General Social Media Ad scheduled for IMC Campaign